Your idea can make you rich chapter three: Business Acumen

This chapter is about business acumen, financial performance and about businessplan. First they bring some examples of entrepreneuers who doesn't have money to start their own business! They summarized real life examples from the 'Dragons Den'.
After this section the book deals with writing a business plan! They defined the businessplan in the following way: A business plan is a statement of intent, a realisation, on paper of your product's viability, of your goals and missions, of the industry your're in, of your business strategy, as well as an analysis of the market and the competition
There are thousands of businessplan examples in the internet but you don't have to follow them because these formal businessplan are only interested for the banks and institutions. Your businessplan should include a full financial model, a marketing strategy, including competition and product positioning, a breakdown of people and management and a two or five year outlook for your business. The main reason why you should write a businessplan is only to show the company that you are not a dreamer. When you finished your businessplan you should write another one for yourself.
This is the formal idea of a businessplan! The Dragons Den however have another idea how to write your businessplan: First you should write a summary of the plan in key words! Then you should keep attention if it is interesting enough for the people who read your plan. For the advertising you can use the AIDA system: Attention (attention of investors), Interest (make interest of reading more), Desire (of what you are offering), Action (action of their own volition). Added to this the objectives, mission and viability of your business, the industry your're operating in, your product ( define your unique selling point), the market, the competition, your strategy and your financial status.
Furthermore there is a useful part of patents. If you think your idea is brilliant you should first search in the internet wether your idea is not in use yet. You should look at the side for patents: www.patent.gov.uk (you can maybe get there some impressions)