Business plan

The following business plan deals with my new invention 'The Lapdesk' and i will write about my strategy. Besides it will include a marketing plan, my financial status and how i will organize my business.

The Lapdesk is a really useful invention because it is healthy and practical! For businessmen who are often travelling, this invention is truly very comfortable and healthy because of your posture. There is a hard case on the backside of the Lapdesk and I fixed a stabiliser inside of the desk so you can open your Lapdesk really easy for writing on the case. Another reason why this invention is very productive for your businessmen is that you can better concentrate on your work because of your relaxed posture.

Marketing: This invention will approach ,as I said in the introduction, mainly businessmen who are going to meetings, often travel and regularly sitting in an unhealthy position. But this product is not only for businessmen but also for students who have to work in the university or in the bus. The Lapdesk will save a lot of your time! Because of the practical usage of this product you can take this desk wherever you want. For example when you are a commuter you may have to travel a lot by bus or train so you always have your little desk with you. As a result you can do your work quicker and have more time for doing other things!

This product probably goes into the stationery business, so if my invention will be successful. Every stationery shop will sell the Lapdesk as a result of that I think the stationery shops will be the secondary source of income.

how to sign in in google!

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Your idea can make you rich chapter three: Business Acumen

This chapter is about business acumen, financial performance and about businessplan. First they bring some examples of entrepreneuers who doesn't have money to start their own business! They summarized real life examples from the 'Dragons Den'.
After this section the book deals with writing a business plan! They defined the businessplan in the following way: A business plan is a statement of intent, a realisation, on paper of your product's viability, of your goals and missions, of the industry your're in, of your business strategy, as well as an analysis of the market and the competition
There are thousands of businessplan examples in the internet but you don't have to follow them because these formal businessplan are only interested for the banks and institutions. Your businessplan should include a full financial model, a marketing strategy, including competition and product positioning, a breakdown of people and management and a two or five year outlook for your business. The main reason why you should write a businessplan is only to show the company that you are not a dreamer. When you finished your businessplan you should write another one for yourself.
This is the formal idea of a businessplan! The Dragons Den however have another idea how to write your businessplan: First you should write a summary of the plan in key words! Then you should keep attention if it is interesting enough for the people who read your plan. For the advertising you can use the AIDA system: Attention (attention of investors), Interest (make interest of reading more), Desire (of what you are offering), Action (action of their own volition). Added to this the objectives, mission and viability of your business, the industry your're operating in, your product ( define your unique selling point), the market, the competition, your strategy and your financial status.
Furthermore there is a useful part of patents. If you think your idea is brilliant you should first search in the internet wether your idea is not in use yet. You should look at the side for patents: www.patent.gov.uk (you can maybe get there some impressions)

Definition List

Define Market: Buyer+Seller= Transaction=MARKET

Define Assumption: 'Presumption; arrogance'

Define Entrepreneur: One who undertakes an entreprise, one who owns and manages a business, a person who takes the risk of profit and loss.

Define AIM: Alternative Investment Market

Define Angel Investor: High net-work private individual who is looking to invest in companies that are likely to achieve high growth

Define Balance Sheet: Statement which shows the assets and liabilities of a compant on a praticular date

Define Brand: Trademark, trade name, design ect. identifying a particular manufacturer's products

Define Brand awareness: Level of public familiarity with a branded product

Define Business angel: High net-worth private individual who is looking to invest in companies that are likely to achieve high growth

Define Business plan: A statement of business strategy including full financial model, product viability, analysis of market and competition, marketing strategy, breakdown of people and management, goals and mission and usually five year outlook

Your idea can make you rich chapter two: Your market

This chapter deals with the first steps of starting a new business. The first section is about the background of yourself! You can prepare yourself a little bit for the questions about your background but actually when they asking you for example wether you are good at marketing or not. Then you have to be honest! Otherwise it might could be difficult for you. The next section clarified in which type of business you are. For example when you want to open a new hotel you are in the hotel business. But you may have to rethink why your hotel is different from others! Is your hotel providing good foot? Or is fantastic accommodation the thing? Or for who is that hotel for? Families with children or teenagers? So you can see you have to focus on the customers need! The next point is your aspiration but I think thats quite simple! You want to become rich as a result of your idea.

Market Research is really important when you want to start your own business. So the first step you should do is talking with people who are passionate about your area of innovation. For example the hotel idea. If you want to open a new hotel you should talk to the hotel manager and probably the staff. Here are some question examples: Where do your consumers come from? Are they tourists, townies or suburbanites? What's their age group? What are their buying patterns? What's the competition and how does it target the market? Who influences the competition? Can YOU influence them?

The next point is 'Branding' which is in my opinion really important because you mark you out from the competition, it can help to build relationships and strike an emotional chord,it can foster credibility, it can help to build a reputation and create loyalty and it identify the product's fitness for its purpose.

Your idea can make you rich chapter one: Entrepreneuer or Dreamer?

The first chapter of my book is about the difference between a dreamer and an entreprenerur. Added to this, this chapter tell you how have to behave and what you have to do for becoming an entrepreneur instead of a dreamer! The 'Dragons' are giving a good definition of an entrepreneur:
One who undertakes an entreprise, one who owns and manages a business, a person who takes the risk of profit and loss.
They say you that you can build your castle but you should build foundations under them. But this castle should be realistic and should have a basis in the reality! Furthermore are in this chapter all the 'Dragons' presented and you can get valuable informations from their earlier carier. Moreover you can learn a lot about failure, the ingredients for becomeing a successful entrepreneur, start up secrets where you can learn really useful informations how to start and create a new business. Especially interesting is the part of 'Creative Thinking' where you get information how is the right way to think. Besides this part tell you that you can learn to think creativ!

E-book: Think and Growt Rich key point

This is an awesome book because you can learn a lot! The author tell us the story of Edison and Barnes. Barnes most fervent wish is to work together with the inventor Thomas Edison! After an interview with him he got an unimportant work but after a few months he got his chance for selling the Ediphone. The slogan was: Made by Edison and installed by Barnes. This was the moment where Barnes became rich.

In my opinion this example should tell us that when you have a dream which you want to achieve you have to keep this dream and gasp the nettle. The power of Barnes will was so strong that he did everything for it and he got it!

I think everybody can reflect this point to himself! You should follow your ideas and your dreams!