Business plan

The following business plan deals with my new invention 'The Lapdesk' and i will write about my strategy. Besides it will include a marketing plan, my financial status and how i will organize my business.

The Lapdesk is a really useful invention because it is healthy and practical! For businessmen who are often travelling, this invention is truly very comfortable and healthy because of your posture. There is a hard case on the backside of the Lapdesk and I fixed a stabiliser inside of the desk so you can open your Lapdesk really easy for writing on the case. Another reason why this invention is very productive for your businessmen is that you can better concentrate on your work because of your relaxed posture.

Marketing: This invention will approach ,as I said in the introduction, mainly businessmen who are going to meetings, often travel and regularly sitting in an unhealthy position. But this product is not only for businessmen but also for students who have to work in the university or in the bus. The Lapdesk will save a lot of your time! Because of the practical usage of this product you can take this desk wherever you want. For example when you are a commuter you may have to travel a lot by bus or train so you always have your little desk with you. As a result you can do your work quicker and have more time for doing other things!

This product probably goes into the stationery business, so if my invention will be successful. Every stationery shop will sell the Lapdesk as a result of that I think the stationery shops will be the secondary source of income.

how to sign in in google!

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Your idea can make you rich chapter three: Business Acumen

This chapter is about business acumen, financial performance and about businessplan. First they bring some examples of entrepreneuers who doesn't have money to start their own business! They summarized real life examples from the 'Dragons Den'.
After this section the book deals with writing a business plan! They defined the businessplan in the following way: A business plan is a statement of intent, a realisation, on paper of your product's viability, of your goals and missions, of the industry your're in, of your business strategy, as well as an analysis of the market and the competition
There are thousands of businessplan examples in the internet but you don't have to follow them because these formal businessplan are only interested for the banks and institutions. Your businessplan should include a full financial model, a marketing strategy, including competition and product positioning, a breakdown of people and management and a two or five year outlook for your business. The main reason why you should write a businessplan is only to show the company that you are not a dreamer. When you finished your businessplan you should write another one for yourself.
This is the formal idea of a businessplan! The Dragons Den however have another idea how to write your businessplan: First you should write a summary of the plan in key words! Then you should keep attention if it is interesting enough for the people who read your plan. For the advertising you can use the AIDA system: Attention (attention of investors), Interest (make interest of reading more), Desire (of what you are offering), Action (action of their own volition). Added to this the objectives, mission and viability of your business, the industry your're operating in, your product ( define your unique selling point), the market, the competition, your strategy and your financial status.
Furthermore there is a useful part of patents. If you think your idea is brilliant you should first search in the internet wether your idea is not in use yet. You should look at the side for patents: www.patent.gov.uk (you can maybe get there some impressions)

Definition List

Define Market: Buyer+Seller= Transaction=MARKET

Define Assumption: 'Presumption; arrogance'

Define Entrepreneur: One who undertakes an entreprise, one who owns and manages a business, a person who takes the risk of profit and loss.

Define AIM: Alternative Investment Market

Define Angel Investor: High net-work private individual who is looking to invest in companies that are likely to achieve high growth

Define Balance Sheet: Statement which shows the assets and liabilities of a compant on a praticular date

Define Brand: Trademark, trade name, design ect. identifying a particular manufacturer's products

Define Brand awareness: Level of public familiarity with a branded product

Define Business angel: High net-worth private individual who is looking to invest in companies that are likely to achieve high growth

Define Business plan: A statement of business strategy including full financial model, product viability, analysis of market and competition, marketing strategy, breakdown of people and management, goals and mission and usually five year outlook

Your idea can make you rich chapter two: Your market

This chapter deals with the first steps of starting a new business. The first section is about the background of yourself! You can prepare yourself a little bit for the questions about your background but actually when they asking you for example wether you are good at marketing or not. Then you have to be honest! Otherwise it might could be difficult for you. The next section clarified in which type of business you are. For example when you want to open a new hotel you are in the hotel business. But you may have to rethink why your hotel is different from others! Is your hotel providing good foot? Or is fantastic accommodation the thing? Or for who is that hotel for? Families with children or teenagers? So you can see you have to focus on the customers need! The next point is your aspiration but I think thats quite simple! You want to become rich as a result of your idea.

Market Research is really important when you want to start your own business. So the first step you should do is talking with people who are passionate about your area of innovation. For example the hotel idea. If you want to open a new hotel you should talk to the hotel manager and probably the staff. Here are some question examples: Where do your consumers come from? Are they tourists, townies or suburbanites? What's their age group? What are their buying patterns? What's the competition and how does it target the market? Who influences the competition? Can YOU influence them?

The next point is 'Branding' which is in my opinion really important because you mark you out from the competition, it can help to build relationships and strike an emotional chord,it can foster credibility, it can help to build a reputation and create loyalty and it identify the product's fitness for its purpose.

Your idea can make you rich chapter one: Entrepreneuer or Dreamer?

The first chapter of my book is about the difference between a dreamer and an entreprenerur. Added to this, this chapter tell you how have to behave and what you have to do for becoming an entrepreneur instead of a dreamer! The 'Dragons' are giving a good definition of an entrepreneur:
One who undertakes an entreprise, one who owns and manages a business, a person who takes the risk of profit and loss.
They say you that you can build your castle but you should build foundations under them. But this castle should be realistic and should have a basis in the reality! Furthermore are in this chapter all the 'Dragons' presented and you can get valuable informations from their earlier carier. Moreover you can learn a lot about failure, the ingredients for becomeing a successful entrepreneur, start up secrets where you can learn really useful informations how to start and create a new business. Especially interesting is the part of 'Creative Thinking' where you get information how is the right way to think. Besides this part tell you that you can learn to think creativ!

E-book: Think and Growt Rich key point

This is an awesome book because you can learn a lot! The author tell us the story of Edison and Barnes. Barnes most fervent wish is to work together with the inventor Thomas Edison! After an interview with him he got an unimportant work but after a few months he got his chance for selling the Ediphone. The slogan was: Made by Edison and installed by Barnes. This was the moment where Barnes became rich.

In my opinion this example should tell us that when you have a dream which you want to achieve you have to keep this dream and gasp the nettle. The power of Barnes will was so strong that he did everything for it and he got it!

I think everybody can reflect this point to himself! You should follow your ideas and your dreams!

Luigis Rotating Spaghetti Fork

Our product 'Luigis Rotating Spaghetti Fork' is a really innovative and useful invention for people who wants to eat without any efforts! You use this fork to turn spaghetti for an easy meal! Added to this Luigis fork looks really good for a modern household! When you going to buy Luigis Fork you will have a better life! This Luigis Rotating Spaghetti Fork package includes a collection of four batteries but you only need two for the fork so you get the other two for free!!! Furthermore you will get an instruction and if you buy three forks you will get the fourth one for free!!!! Luigis fork works really reliable and when you do it exactly how the instruction tell you, you never get dirty clothes again! Consequently you can safe money because of less washing! So buy this awesome fork for only 19,99

Our marketing strategy will include:

Advertising: TV, posters, in magazines

website with an online shop

special offer

Good ideas for starting my own business

In my opinion this is a good choose for a 'Newbie' businessman! I think it is more easy than other ideas. you can get a lot of money because its last minute so you can get more than a normal babysitter.

 Last-Minute Child Care /Emergency Babysitting

The concept: Everybody know that situation that your boss calls you and asks if you could come as fast as you can. But there is a problem!!! What to do with the children??? No problem!! Just call us! This business is a real useful business for people who have to work or whom babysitter said that he can't come!

This could be another very good idea for making money. I think it can't be hard to be a personal trainer for seniors! added to this you can get maybe 20 pounds per hour or maybe 10.

 Personal Trainer for Seniors (by them too) or

Children

The concept: You are a senior who is not active??? You want\have to change it?? Just call me! I am a young sportive student who wants to earn some extra money. So if you don't want to spend too much money for a professional personal trainer I am the right person for you!

This idea is a really good one! you can make a lot of money I think. You have to check up how the dollar, euro or pound change and sell or buy at the right moment.

 Specialist Car Importer

The concept: I love oldies! so I decided to get some of my favorites! I was searching a lot of time in the internet and after a few weeks I found a site in France. I informed myself about importing cars! I found out that I have to keep attention on the money course! All in all it was really difficult to import that car! If you are also interested in old-timer cars you can call me and i will find the right one for you! Look at this example:

Click Pic to Search Fixed Price Listings	Year & Model	Price in YEN
	2008 SKYLINE	2,880,000

Ebay is the biggest online market in the world and I think there are very much people who don't know how to use it. You could maybe get a percentage of the profit or be paid hourly.

 eBay Consultant/Coach

The Concept: I sell a lot of things in Ebay but I often hear when I speak to my friends that they have some difficulties with it. I thought it might be a good idea to start his own business to be an Ebay Coach! If you really need help by selling things at Ebay you should contact me so I can help you!

'Your Idea Can Make You Rich' Introduction

I am reading the book 'Your idea can make you rich' from the Dragons' Den! The Dragons' Den are a group of five people who got very rich by starting their own business! This book will help you to start your own business and give you some useful advices!!! Added to this it will tell you how you have to behave in front of other businessmen. The authors Doug Richard, Peter Jones, Duncan Bannatyne, Rachel Elnaugh, Simon Woodroffe and Theo Paphitis are the member of the Dragons' Den who are really experienced and tell the reader about everything what BUSINESS includes. In my opinion this book CAN REALLY help you but what this book CAN'T do for you is open a new business and choose the decisions you have to make.

to be continued!

how to make a marketing plan dude!!!

http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073869186

Homework for pre-IB

Homework for pre-IB

1. Complete the functions chart: HRM, Marketing etc
2. Learn the posters in the corridoors
3. Learn how to use blogger etc - explore the functions
4. Take FOUR of the 400 ideas and visit the sites. Then look at the advantages and disadvantages. Here is an example...
5. Read and review and comment on the books being loaned to you...

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Hello
yesterday we got informations about starting our own business.
i was very impressed that chris wanted to help us to start our own business now....